My Birkin Blog Says | It is Open!
Hermès has opened its first men's store entirely dedicated to men's ready-to-wear, accessories and art of living. Called Hermès Man, the boutique is located at 690 Madison Avenue in New York at East 62nd Street and stands directly across the street from the U.S. flagship store.
"We felt there was a tremendous opportunity to really showcase all these wonderful products for men that Hermès makes," said Robert Chavez, President and CEO of Hermès USA during an exclusive interview with Luxist. "These products tended to be overshadowed or almost hidden among the other categories across the street. This store will raise the awareness level of our current and potential male clients in this market who might not have realized before that Hermès had all of these products, from our enamel cuff links to the made-to-measure program."
"We felt there was a tremendous opportunity to really showcase all these wonderful products for men that Hermès makes," said Robert Chavez, President and CEO of Hermès USA during an exclusive interview with Luxist. "These products tended to be overshadowed or almost hidden among the other categories across the street. This store will raise the awareness level of our current and potential male clients in this market who might not have realized before that Hermès had all of these products, from our enamel cuff links to the made-to-measure program."
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